The Christian apparel industry never ceases to amaze me. My store is currently running a sale on Kerusso t-shirts. The one that caught my eye is bright red and with the phrase "Heavy Drinker" in large letters. The biblical reference John 7:3 appears in smaller type below the uplifting message. The back of the shirt displays the verse as a quote credited to Jesus: "If any man thirst, let him come unto me, and drink."
Many will recognize that Jesus is speaking in a spiritual context. Whether or not you believe he is correct, is a debate for another time. My question is why would a Christian t-shirt have the phrase "Heavy Drinker" on the front? I don't know about you, but when I see a bright red shirt that says "Heavy Drinker," I think drunken frat boy not spiritual enlightenment. While there are many things about the Christian culture that make me wish I was a heavy drinker (including this t-shirt), I'm not going to declare it on my chest. (And please don't use the argument that Christians are trying to co-opt a phrase with negative connotations and turn it into a label of empowerment. This is not African-Americans using the n-word. This is Christians aligning themselves with the frat boys on MTV's Spring Break.)
This t-shirt is an embarrassment to anyone who takes their Christian faith seriously. I cannot believe a company with the motto, "Change your shirt; change the world," would actually release this shirt into the public. I have a feeling some cynical intern came up with the idea as a joke, but the powers-that-be loved it and made a t-shirt out of it.
Hey, Kerusso! You're making baby Jesus cry. Stop it! What's next? Are you going to release a t-shirt that tries to declare all Christians are brainwashed?