Yesterday, I discovered Left Behind-The Movie TM Board Game (yes, that’s the official title). I especially enjoy the flames of hell that appear at one corner of the board. I wonder if the loser misses out on the rapture and is forced to spend eternity on a post-apocalyptic earth (insert your own joke about New Jersey).
How do you market a game like that? Imagine being in the marketing meeting trying to come up with slogans for the game.
- “You’re not just playing to win, you’re playing for your life.”
- “Buy the board game or Kirk Cameron will make a sequel. Go ahead; test us.”
- “The most important board game – ever.”
- “The board game that will save your friends from hell.”